2020
A new lease of life
The son of a pharmacist, Frédéric Poux, with his wife Laetitia, threw himself passionately into the adventure and took the reins of the company, ready to write a new chapter in this iconic story.
Your beauty, our expertise since 1881.
Your beauty,
our expertise since 1881.
A history rooted in French pharmacy
1881
Théophile LeClerc
In 1881, Théophile LeClerc created his first rice powder in his shop in the Madeleine district, in the heart of Paris.
For women of the Belle Époque, accustomed to thick make-up, this light, skin-friendly powder represented a real revolution, liberating their beauty.
For women of the Belle Époque, accustomed to thick make-up, this light, skin-friendly powder represented a real revolution, liberating their beauty.
French know-how
A cult product:
Banana Powder
Formulation quality
Complexion expertise
Rigorous ingredient standards
A pharmaceutical-grade blacklist and a strict formulation charter, excluding many controversial ingredients such as silicones, phthalates, talc and parabens.
A clear commitment
Choose ingredients of natural and mineral origin, respectful of both man and theenvironment.
Our products and the raw materials we use are not tested on animals.
Discover the pictograms we use on each product sheet !
Up to 100% Ingredients of Natural Origin
Up to 100% Ingredients of Natural Origin
SPF
Vegan formula
Eyes/ Lips/ Sensitive skin
Eyes/ Lips/ Sensitive skin
Ophthalmological/ Dermatological tested
Non-comedogenic
The majority of our formulas contain a high percentage of ingredients of natural origin, guaranteeing effectiveness and respect for even the most sensitive skin.
Today, the brand is taking a new step by innovating in the make-up-care field. By integrating high-performance active ingredients such as hyaluronic acid and rice extracts, we are developing " dermophilic " products, like our loose powders, that care for the skin while enhancing its radiance.
The term dermophile refers to anything that benefits the skin, whether in medicine or cosmetics. The aim is to moisturize, protect and beautify the skin, while avoiding undesirable reactions.
The term dermophile refers to anything that benefits the skin, whether in medicine or cosmetics. The aim is to moisturize, protect and beautify the skin, while avoiding undesirable reactions.
